Course Details

Digital Marketing

IT


Provider Name             :    GlobalOne Services

Course Type               :    Hybrid

Duration (Hrs)             :    90

Hours/day                 :    3

Training Type             :    Hybrid

Certification               :    yes

Orginal Price               :    25000/-

Discount Price             :    20000/-

No.of. vacancies         :    500

Last date to apply     :      2024-12-01


Full Information

Course Description

The Digital Marketing Course offers a complete understanding of digital marketing strategies, tools, and techniques to drive online growth and engagement. Covering essential topics such as SEO, social media marketing, email marketing, content creation, and PPC advertising, this course equips students with the skills needed to reach targeted audiences effectively. Students will learn how to develop data-driven marketing strategies, run successful ad campaigns, and leverage analytics for decision-making. Ideal for aspiring digital marketers, business owners, and anyone looking to establish an online presence, this course prepares participants to succeed in today’s competitive digital landscape.

Topics to be covered

Module 1: Introduction to Digital Marketing
Overview of Digital Marketing Channels and Strategies
Understanding the Digital Marketing Landscape and Consumer Behavior
Setting Up Digital Marketing Goals and KPIs

Module 2: Search Engine Optimization (SEO)
Basics of SEO and Importance of Organic Search
On-Page SEO: Keywords, Meta Tags, Headings, Alt Tags
Off-Page SEO: Link Building and Backlinks
Technical SEO: Site Speed, Mobile Optimization, XML Sitemaps
SEO Tools and Analytics (e.g., Google Analytics, Ahrefs, SEMrush)

Module 3: Content Marketing
Basics of Content Marketing and Its Role in Branding
Creating Content Strategy and Planning
Blogging, Video Marketing, and Podcasting
Content Optimization for SEO and Social Sharing
Building an Editorial Calendar

Module 4: Social Media Marketing
Understanding Different Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Creating Engaging Social Media Content
Social Media Advertising and Targeting
Analytics for Social Media (Insights, Engagement Metrics)
Social Media Management Tools (e.g., Hootsuite, Buffer)

Module 5: Email Marketing
Building an Email Marketing Strategy
Email List Building and Segmentation
Crafting Effective Email Campaigns and Newsletters
Personalization, A/B Testing, and Automation
Email Marketing Tools (e.g., Mailchimp, Constant Contact)

Module 6: Pay-Per-Click (PPC) Advertising
Introduction to PPC and Google Ads
Keyword Research and Bid Management
Creating Effective Ad Copies and Landing Pages
Google Ads Campaign Optimization and Analysis
Introduction to Other PPC Platforms (Facebook Ads, LinkedIn Ads)

Module 7: Web Analytics and Data-Driven Decision Making
Introduction to Web Analytics
Google Analytics Setup and Metrics Analysis
Tracking Conversion and User Behavior
Using Analytics to Optimize Campaigns
Data-Driven Marketing Strategy Development

Module 8: Affiliate Marketing
Basics of Affiliate Marketing and Revenue Generation
Choosing Affiliate Programs and Partnerships
Creating Content for Affiliate Marketing
Tracking and Measuring Affiliate Success

Module 9: Influencer Marketing
Understanding the Role of Influencers in Digital Marketing
Finding and Partnering with the Right Influencers
Creating Influencer Campaigns
Measuring ROI on Influencer Collaborations

Module 10: E-commerce Marketing
Introduction to E-commerce Marketing Strategies
Optimizing Product Pages and Conversions
Retargeting Ads and Abandoned Cart Recovery
Leveraging Social Proof and User Reviews
Analytics for E-commerce Platforms

Module 11: Digital Marketing Strategy and Planning
Creating a Comprehensive Digital Marketing Strategy
Setting and Tracking Campaign Objectives
Budgeting and Allocating Resources
Cross-Channel Marketing and Integration

Module 12: Capstone Project
Developing a Real-World Digital Marketing Campaign
Defining Objectives, Target Audience, and Platforms
Implementing, Monitoring, and Reporting Results
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Benefits of Course

The Digital Marketing Course provides a robust skill set essential for a successful career in digital marketing. Students gain hands-on experience with the latest digital tools, learn to develop comprehensive strategies, and create targeted, effective campaigns across various platforms. By mastering the key areas of SEO, social media, content marketing, PPC, and analytics, students will be equipped to enhance brand visibility, engage audiences, and drive conversions. This course opens career opportunities in digital marketing, content management, and social media management, and enables entrepreneurs to effectively promote their own businesses online.

Pre-Requirements

None